Monday, October 20, 2008

Burrito Westerns

I came across a few truly outstanding student ideas while I was teaching features writing in the journalism department of the University of Iowa last summer. One of those stories just got published this month -- Mike Brownlee's "Burrito Wars," a no-holds-barred, double-pistoled lowdown on the brand wars between hometown chain Panchero's and national burrito behemoth Chipotle.

Who doesn't love a good brand war? Cue the Ennio Morricone score, this one has it all: local vs. national, dated Mexican imagery vs. industrial chic, homemade vs. outsourced tortillas, the little guy vs. the Man...

I wish all the best to both of the contenders, but everyone who knows me knows who packs my burrito.


I base that decision entirely on their irreverant marketing and guacamole.

1 comment:

roric said...

Gotta go with El Hombre on this one. Chipotle!